A typical acronym was DINKY which described an increasing section of society, the couples not necessarily married, but who were 'Double Income No Kids Yet.' The Dinky was the type of consumer that might be targeted for spending on fashion and status symbols like perfume, label goods and stylish kitchen items that might never be used. The couple could even encourage each other in achieving their lifestyle of aspiration. Other labels advertisers favoured include Empty Nesters, Grey Panthers, Ladettes and Tweenies. The guppies term has since been hijacked by other groups.
Acronym Table for 1980s Fashion and Marketing Terms!
Yuppies-Young Urban Professionals
Yummies-Young Urban Mother
Dinkies-Double Income No Kids
Sinkies-Single Income No kids
Minkie-Middle Income No kids
Poupie-Porsche Owning Urban Professional
Swell-Single Woman Earning Lots Of Loot (Miss Yuppie)
Guppies-Greenpeace Yuppies (The original meaning of the term)
Bobo-Burnt Out But Opulent
Woopie-Well Off Older People
Jollies-Jet Setting Oldsters With Lots Of Loot
Glams-Greying Leisured Affluent Middle Aged
Deccie-D.I.Y Decorators Who Drag Stipple and Marble
Splappie-Stripped Pine Laura Ashley People
Drabbie-Ethical Urban Quaker With Anti And Pro Views
Dockney-East Docklands London Yuppie
Tweenie-Between 5 And 12 Years Old
Ladettes-Young Women Who Act Like Loutish Lads
Grey Panthers-Senior Citizens With Opinion
Empty Nesters-Couples Whose Children Are Grown Up And Away
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Yuppies
Yuppie was a 1980s acronym for 'Young Upwardly Mobile Professional Person'. The word was coined by the advertising industry to capture the essence of a particular type of work hard, play hard, ambitious minded city career person of either sex. The hectic lifestyle of a yuppie meant that after long hours of work, rare free time was spent in a self indulgent way frittering away the cash earned on anything, from expensive make up and perfume, to a bottle of fine champagne. Conspicuous wastage was part of the attitude.
For day Yuppies sported wide shouldered jackets and for weekends they wore a Barbour to effect a country aesthetic or a ball-gown to assume the appearance of a more advantaged lifestyle.
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